Palletways
To help promote the fact that Palletways are the number one pallet distributor in the UK, Thomas Media have co-ordinated several major sporting promotions on Talksport radio.
Major involvement in and around Euro 2004, the Rugby World Cup and the Lions Tour 2005 have substantially increased general awareness of the brand.
With a mix of promotional trails, live DJ reads and on-air competitions offering next day delivery of assorted prizes to the lucky winner, all combined to create the desired impact. The sporting events generated the perfect target audience for Palletways and importantly, the radio station offered affordable national coverage. As the strap line reminds us "if it is on a pallet – it's there!"