Wadworth 6X
Wadworth 6X required an outdoor presence within their core catchment area, the south west. Due to the relatively low level of poster sites within the rural areas, it was agreed to consider a poster campaign within motorway service stations.
Every service station south of Birmingham was visited checking the most impactful and visible poster site achieving a highly effective campaign that ran for six months.
In addition, Wadworth 6X booked on a long term basis the highly impactful 96 sheet situated on the M5 elevated section in Birmingham. Without doubt, this single site has significantly raised awareness throughout the midlands with many thousands of drivers passing the site each week.